Pure Electric

Discover a reimagined e-scooter experience with Pure Electric scooters. Innovative features, sleek designs, and a focus on rider comfort bring a new way to travel.

E-scooters are currently illegal on a public roads, pavements, cycle lanes & bridleways in the UK.

"I started Pure Electric to help bring about a personal transport revolution and have a positive impact on the world, benefitting society now and for generations to come."

Adam Norris, Pure Electric CEO and Founder
  • Pure Air Pure Air Logo Our traditional e-scooter. More powerful. More robust. Easy to ride.
  • Pure Flex Pure Flex Logo The e-scooter reinvented With a new, innovative riding position
  • Pure Flex Pure Flex Logo Our most compact scooter ever Folds down in 5 easy steps.

Pure's traditional e-scooter.

More powerful. More robust. Easy to ride.

Pure Air

The original electric scooter reimagined. More powerful, reliable, safe.

Air
Air
COLOUR: MATTE BLACK
  • Motor power
    Motor power 550W (peak)
  • Motor power
    Maximum range 19 miles (30km)
  • Motor power
    Hill climbing gradient Designed for 14%
  • Motor power
    Waterproof IP65 rated for wet-weather riding
AIR
COLOUR: MATTE BLACK
  • Motor power
    Motor power 710W (peak)
  • Motor power
    Maximum range Up to 25 miles (40km)
  • Motor power
    Tackles hills with ease Can climb a 19% gradient
  • Motor power
    Waterproof IP65 rated for wet-weather riding
COLOUR: MERCURY GREY METALLIC
  • Motor power
    Motor power 710W (peak)
  • Maximum range
    Maximum range Up to 31 miles (50km)
  • Tackles hills with ease
    Tackles hills with ease Can climb a 19% gradient
  • Waterproof
    Waterproof IP65 rated for wet-weather riding

The e-scooter reinvented

With a new, innovative riding position

Pure ADVANCE

The ultimate riding position with cutting-edge design. Maximum stability. 70% more slimline.

COLOUR: MATTE BLACK
  • Motor power
    The ultimate riding position Balanced stance for a more comfortable ride
  • Space-saving design
    Space-saving design 70% slimmer than the average e-scooter
  • Motor power
    Motor power 710W (peak)
  • Maximum range
    Maximum range Up to 25 miles (40km)
Pure Advance
COLOUR: MERCURY GREY METALLIC
  • The ultimate riding position
    The ultimate riding position Balanced stance for a more comfortable ride
  • Space-saving design
    Space-saving design 70% slimmer than the average e-scooter
  • Motor power
    Motor power 710W (peak)
  • Maximum range
    Maximum range Up to 31 miles (50km)
Scooter stance

Looks different. Feels different. For good reason.

With the Pure Advance range, you ride with a wide and stable stance that feels completely natural and comfortable, letting you ride with more control by steering intuitively with your whole body.

The e-scooter reinvented

Pure's most compact scooter ever. Folds down in 5 easy steps.

Pure Flex

Pure's most compact, fully-folding electric scooter. Powerful, portable & versatile.

COLOUR: MERCURY GREY METALLIC
COLOUR: Platinum silver metallic
  • Motor power
    The ultimate riding position Balanced stance for a more comfortable ride
  • Ultra-compact design
    Ultra-compact design Unfolds to full size scooter
    in 5 easy steps
  • Motor power
    Motor power 710W (peak)
  • Maximum range
    Maximum range Up to 25 miles (40km)
Scooter stance

Looks different. Feels different. For good reason.

With the Pure Advance range, you ride with a wide and stable stance that feels completely natural and comfortable, letting you ride with more control by steering intuitively with your whole body.

All Pure scooters have
innovative features as standard:

  • Powerful motor

    Powerful motor

    Accelerate quickly and climb hills thanks to Pure's powerful motors.

  • Powerful motor

    Maximum visibility

    Bright handlebar indicators. Front light as well as combined rear running and brake light.

  • Powerful motor

    IP65 waterproof rating

    Unlike others, class-leading IP65 rating for wet weather riding.

  • Powerful motor

    Dual braking system

    Reliable, low maintenance dual braking system: front drum brake and rear e-brake.

  • Powerful motor

    10″ tubeless tyres

    Larger 10″ tubeless tyres for a comfortable ride. High puncture resistance.

  • Powerful motor

    Active steering stabilisation

    Active steering stabilisation gently returns steering to centre - no jittery steering, just smooth, controlled turns.

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Pure Electric